Free check of environmental claims
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AI-generated answers based on Directive (EU) 2024/825. For specific cases, talk to an adviser.
What changed on 27 September 2026
Directive (EU) 2024/825 amended the EU rules on unfair commercial practices. From 27 September 2026 they apply in every EU country: some environmental claims are banned in all cases, others need proof. Among the practices that are always banned:
- generic claims such as “eco-friendly”, “green” or “sustainable”, unless you can show recognised excellent environmental performance;
- claims that give the whole product a merit that only applies to one part of it;
- saying a product has a neutral, reduced or positive impact because emissions are offset;
- sustainability labels that are not based on a certification scheme or set up by public authorities.
Specific, true and verifiable information is still allowed: material, percentage, certification, origin, production step.
The rules are the same in every EU country; in Italy they were transposed by Legislative Decree 30/2026. To learn more: the rules at a glance.